Rit Dye Web, Packaging For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. In 2018, I led the team at Bright Bright Great on the redesign of their website, which ignited the brand. Since the website launch, Rit has partnered with cultural icons like Nike. We also refreshed their packaging for new product launches, such as the Back to Black and Shibori kits – their highest selling products.