HologramBrand, Product, Marketing
Hologram empowers innovators to build the future by providing cellular connectivity for IoT devices and software for the people who manage them. As Director of Design, I managed brand designers, content designers, product designers, and design systems and work cross-functionally with marketing, product, engineering, and revenue teams. I was responsible for maintaining Hologram’s brand and user experience across all touchpoints.
Formerly the Director of Brand Design, I led the Brand Studio. I worked with executive leadership to develop and execute high-level brand strategy, and the work that brings that strategy to life. During my time at Hologram, I scaled the Brand Studio from 0 to 7 within one year, and helped scale the design organization from 3 to 16 members within one year.