Amy Dracula

Brand and Design Leader


Case studies available upon request

About me
I’m a design leader with a track record of building effective teams and industry-defining brands.

I am currently accepting new freelance clients. I partner with early-stage startups, visionary leaders, and ambitious organizations to design brands, products, and experiences.



︎︎︎ Director of Design at Hologram
2022 – 2023
Director of Brand Design
2020 – 2022
Hologram empowers innovators to build the future by providing cellular connectivity for IoT devices and software for the people who manage them. As Director of Design, I manage brand designers, content designers, product designers, and design systems and work cross-functionally with marketing, product, engineering, and revenue teams. I am responsible for maintaining Hologram’s brand and user experience across all touchpoints.

Formerly the Director of Brand Design, I led the Brand Studio. I work with executive leadership to develop and execute high-level brand strategy, and the work that brings that strategy to life. During my time at Hologram, I scaled the Brand Studio from 0 to 7 within one year, and helped scale the design organization from 3 to 16 members within one year.

︎︎︎ Bright Bright Great
former Creative Director
2017 – PresentBright Bright Great is a design–driven branding and UX studio creating digital products and experiences that foster innovation and push boundaries.

︎︎︎ Notable projects
︎︎︎ Kiwi Arts Group
︎︎︎ Rit Dye 
︎︎︎ Stern Pinball 
︎︎︎ Cranbrook Academy of Art
︎︎︎ Equilibria

Cards Against Humanity
Design Director

2015-2017As the first Design Director at Cards Against Humanity, I scaled the design team from 0 to 5 members within a year and built the foundation for truly bizarre, successful creative work to happen. I managed a team of designers and worked with the tight-knit team to pull off notable stunts, create and merchandise lines of products, and fundraise for causes we believe in.

︎︎︎ Notable projects ︎︎︎ Give Cards Against Humanity $5 Sale
︎︎︎ Holiday Hole
︎︎︎ Science Ambassador Scholarship
︎︎︎ Eight Sensible Gifts for Hanukkah
︎︎︎ Cards Against Humanity for Her
︎︎︎ The Nuisance Committee

DePaul University
2014-2016︎︎︎ Courses taught
GD 270: Semiotics and Visual Design
GD 220: History of Graphic Design
GD 221: Trends in Contemporary Graphic Design

Interaction Designer
2013-2015gravitytank was a design innovation consultancy that was acquired by Salesforce, and is now known as Salesforce Ignite. As an interaction designer, I worked on multidisciplinary teams to lead user experience design for digital and physical products and experiences for Fortune 500 companies and well-known non-profit organizations.


Awards and recognition

Speaking engagements
︎︎︎ Brand New Conference
︎︎︎ Denver Art Museum
︎︎︎ Made by Few Conference
How Design Live
PAX East
School of the Art Institute of Chicago
Cranbrook Academy of Art
Champlaign College
Oakland University
Museum of Contemporary Art, Jacksonville
University of Central Oklahoma

Available for hire:
Speaking engagements 
Brand and design consulting

︎︎︎ Say hello


Work samples

Case studies available upon request

© Amy Dracula Schwartz