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Work samples available upon request

Find me

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About me
I’m a design leader with a track record of building effective teams and industry-defining brands.

I am currently accepting new freelance clients. I partner with early-stage startups, visionary leaders, and ambitious organizations to design brands, products, and experiences.

i.

Experience

︎︎︎ Currently Director of Design at Hologram
2022 – Present
Director of Brand Design
2020 – 2022
Hologram empowers innovators to build the future by providing cellular connectivity for IoT devices and software for the people who manage them. As Director of Design, I manage brand designers, content designers, product designers, and design systems and work cross-functionally with marketing, product, engineering, and revenue teams. I am responsible for maintaining Hologram’s brand and user experience across all touchpoints.

Formerly the Director of Brand Design, I led the Brand Studio. I work with executive leadership to develop and execute high-level brand strategy, and the work that brings that strategy to life. During my time at Hologram, I scaled the Brand Studio from 0 to 7 within one year, and helped scale the design organization from 3 to 16 members within one year.

︎︎︎ Bright Bright Great
Partner,
former Creative Director

2017 – PresentBright Bright Great is a design–driven branding and UX studio creating digital products and experiences that foster innovation and push boundaries.

︎︎︎ Notable projects
︎︎︎ Kiwi Arts Group
︎︎︎ Rit Dye 
︎︎︎ Stern Pinball 
︎︎︎ Cranbrook Academy of Art
︎︎︎ Equilibria

Cards Against Humanity
Design Director

2015-2017As the first Design Director at Cards Against Humanity, I scaled the design team from 0 to 5 members within a year and built the foundation for truly bizarre, successful creative work to happen. I managed a team of designers and worked with the tight-knit team to pull off notable stunts, create and merchandise lines of products, and fundraise for causes we believe in.

︎︎︎ Notable projects ︎︎︎ Give Cards Against Humanity $5 Sale
︎︎︎ Holiday Hole
︎︎︎ Science Ambassador Scholarship
︎︎︎ Eight Sensible Gifts for Hanukkah
︎︎︎ Cards Against Humanity for Her
︎︎︎ The Nuisance Committee

2014-2016︎︎︎ Courses taught
GD 270: Semiotics and Visual Design
GD 220: History of Graphic Design
GD 221: Trends in Contemporary Graphic Design

2013-2015gravitytank was a design innovation consultancy that was acquired by Salesforce, and is now known as Salesforce Ignite. As an interaction designer, I worked on multidisciplinary teams to lead user experience design for digital and physical products and experiences for Fortune 500 companies and well-known non-profit organizations.

︎︎︎ PRINT’s 15 Under 30︎︎︎ Winner, Command X, AIGA National Convention
︎︎︎ Emerging Designer Award, AIGA
︎︎︎ What’s Next Grant, AIGA
︎︎︎ Finalist, Young Designer of the Year
︎︎︎ Judge, Fast Co Innovation by Design Awards

︎︎︎ Fast Company 
︎︎︎ Magenta by HUGE 
︎︎︎ Art Directors Club 
︎︎︎ AIGA Eye on Design
︎︎︎ Communication Arts

Speaking engagements 
Brand and design consulting

︎︎︎ Say hello

© Amy Dracula