As Creative Director at Bright Bright Great, my team created the brand identity, e-commerce website design, packaging design, and photography for the brand launch. I also served as a fractional member of the Equilibria team, working closely with their in-house marketing and product teams to execute new product launches. Our work laid the foundation to scale Equilibria to an eight-figure company.
Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.
As Design Director at Cards Against Humanity, my team worked on the Blackbox brand, packaging design, and digital tools for creators.
Notable projects
Give Cards Against Humanity $5 Sale
Holiday Hole
Science Ambassador Scholarship
Eight Sensible Gifts for Hanukkah
Cards Against Humanity for Her
The Nuisance Committee
Cards Against Humanity Design Team:
Lauren Gallagher
Sarah Gardner
Jared Sawdey
Formerly the Director of Brand Design, I led the Brand Studio. I worked with executive leadership to develop and execute high-level brand strategy, and the work that brings that strategy to life. During my time at Hologram, I scaled the Brand Studio from 0 to 7 within one year, and helped scale the design organization from 3 to 16 members within one year.