Amy Schwartz

Lickability

Brand Identity, Brand Strategy

Lickability makes apps that people love. Founders and Fortune 500s trust them to design, build, and ship delightful software. After 15 years in business, they reached out to Sure Thing to create a solid brand strategy and new visual identity system to reflect their evolution.

Hologram Brand Refresh

Brand Strategy, Brand Identity, Web, Marketing

Sure Thing has been Hologram’s agency of record since 2023, and I serve as Hologram’s fractional Director of Design. In late 2024 we launched a brand refresh, including an updated brand strategy and positioning, identity system, website, and sales enablement collateral.

Intuit GED

Environmental Design, Brand Activation

Intuit’s Global Engineering Days (GED)—a week-long code-a-thon that brings together technologists from all corners of the globe. We partnered with Intuit to expand the event's visual identity and create multi-functional large-scale environmental displays across multiple locations.

Equilibria

Brand Identity, E-Commerce, Packaging

Equilibria is a woman-owned CBD wellness company that offers a wide variety of premium products with personalized dosage support in order to craft your perfect routine.

As Creative Director at Bright Bright Great, my team created the brand identity, e-commerce website design, packaging design, and photography for the brand launch. I also served as a fractional member of the Equilibria team, working closely with their in-house marketing and product teams to execute new product launches. Our work laid the foundation to scale Equilibria to an eight-figure company.

Tipsy

Brand Identity, E-Commerce, Packaging, Photo

Tipsy is a low-dose THC product line created by Equilibria, one of the most trusted names in CBD wellness. As a brand partner with Equilibria, Sure Thing was brought on to help Tipsy launch in a new market

Sure Thing produced work including brand strategy, visual identity, packaging, photography, e-commerce website design, social, and email.

KIWI Arts Group

Brand Identity, Web

KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy, and Andy Warhol.

Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.

STA 100 Award Winner

Blackbox

Brand, Product, Packaging

Cards Against Humanity founded Blackbox, a logistics company with a mission to help indie creators fulfill their Kickstarter projects while building their fan community.

As Design Director at Cards Against Humanity, my team worked on the Blackbox brand, packaging design, and digital tools for creators.

Inc.cool

Brand Identity, Web, Social

Inc.cool's Founder Kit provides entrepreneurs with proven strategies, lessons, and coaching for building and scaling a business. Sure Thing created Inc.cool's identity system, website, and digital campaigns.

Cards Against Humanity

Brand Activation, Packaging, E-Commerce

As the first Design Director at Cards Against Humanity, I scaled the design team from 0 to 5 members within a year and built the foundation for truly bizarre, successful creative work to happen. I managed a team of designers and worked with the tight-knit team to pull off notable stunts, create and merchandise lines of products, and fundraise for causes we believe in.

Notable projects

Give Cards Against Humanity $5 Sale
Holiday Hole
Science Ambassador Scholarship
Eight Sensible Gifts for Hanukkah
Cards Against Humanity for Her
The Nuisance Committee

Cards Against Humanity Design Team:
Lauren Gallagher
Sarah Gardner
Jared Sawdey

Rit Dye

Web, Packaging

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. In 2018, I led the team at Bright Bright Great on the redesign of their website, which ignited the brand. Since the website launch, Rit has partnered with cultural icons like Nike. We also refreshed their packaging for new product launches, such as the Back to Black and Shibori kits – their highest selling products.

©MMXXV

Amy Schwartz

Made with in IL