Amy Schwartz

EquilibriaBrand Identity, E-Commerce, Packaging
Equilibria is a woman-owned CBD wellness company that offers a wide variety of premium products with personalized dosage support in order to craft your perfect routine. 

As Creative Director at Bright Bright Great, my team created the brand identity, e-commerce website design, packaging design, and photography for the brand launch. I also served as a fractional member of the Equilibria team, working closely with their in-house marketing and product teams to execute new product launches. Our work laid the foundation to scale Equilibria to an eight-figure company.

KIWI Arts GroupBrand Identity, Web
KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy, and Andy Warhol.

Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.

STA 100 Award Winner

BlackboxBrand, Product, Packaging
Cards Against Humanity founded Blackbox, a logistics company with a mission to help indie creators fulfill their Kickstarter projects while building their fan community. 

As Design Director at Cards Against Humanity, my team worked on the Blackbox brand, packaging design, and digital tools for creators.
Cards Against HumanityBrand Activation, Packaging, E-Commerce
As the first Design Director at Cards Against Humanity, I scaled the design team from 0 to 5 members within a year and built the foundation for truly bizarre, successful creative work to happen. I managed a team of designers and worked with the tight-knit team to pull off notable stunts, create and merchandise lines of products, and fundraise for causes we believe in.

Notable projects

Give Cards Against Humanity $5 Sale
Holiday Hole
Science Ambassador Scholarship
Eight Sensible Gifts for Hanukkah
Cards Against Humanity for Her
The Nuisance Committee

Cards Against Humanity Design Team:
Lauren Gallagher
Sarah Gardner
Jared Sawdey
Rit Dye
Web, Packaging

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. In 2018, I led the team at Bright Bright Great on the redesign of their website, which ignited the brand. Since the website launch, Rit has partnered with cultural icons like Nike. We also refreshed their packaging for new product launches, such as the Back to Black and Shibori kits – their highest selling products.
HologramBrand, Product, Marketing
Hologram empowers innovators to build the future by providing cellular connectivity for IoT devices and software for the people who manage them. As Director of Design, I managed brand designers, content designers, product designers, and design systems and work cross-functionally with marketing, product, engineering, and revenue teams. I was responsible for maintaining Hologram’s brand and user experience across all touchpoints.

Formerly the Director of Brand Design, I led the Brand Studio. I worked with executive leadership to develop and execute high-level brand strategy, and the work that brings that strategy to life. During my time at Hologram, I scaled the Brand Studio from 0 to 7 within one year, and helped scale the design organization from 3 to 16 members within one year.

©MMXXIVAmy SchwartzMade with in IL