Sure Thing has been Hologram’s agency of record since 2023, and I serve as Hologram’s fractional Director of Design. In late 2024 we launched a brand refresh, including an updated brand strategy and positioning, identity system, website, and sales enablement collateral.
Intuit’s Global Engineering Days (GED)—a week-long code-a-thon that brings together technologists from all corners of the globe. We partnered with Intuit to expand the event's visual identity and create multi-functional large-scale environmental displays across multiple locations.
As Creative Director at Bright Bright Great, my team created the brand identity, e-commerce website design, packaging design, and photography for the brand launch. I also served as a fractional member of the Equilibria team, working closely with their in-house marketing and product teams to execute new product launches. Our work laid the foundation to scale Equilibria to an eight-figure company.
Sure Thing produced work including brand strategy, visual identity, packaging, photography, e-commerce website design, social, and email.
Through this project, KIWI Arts Group sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touchpoints including printed materials, signage, stationery, merchandise and packaging, amongst others.